Heavy Shopping

Research by Meng Zhang and Xiuping Liu for the Journal of Consumer Research found out that the weight of shopping affects how consumers judge the importance of unrelated issues.

Literally ‘carrying weight’ can cause people to judge an issue more seriously.

There is a link between physical weight carrying and the related semantic concept of ‘carrying weight’.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s