Behavioural economics is becoming a buzz word in advertising, marketing, and social psychology circles. It’s even made its way up to government level, with Barack Obama’s campaign trail tactics and David Cameron’s behavioural economics policy unit. It may be called choice architecture, or social psychology, or decision theory. But what it is and what it does answers one simple question:
Why are you like this?
What I love about this area is it takes people as its first point of study. People in all their different guises, their idiosyncracies, their irregularities and oddities and quirks. And it says: why are you like this? Why are we like this? Why are humans so irrational, so irresponsible, so inventive, so brilliant?
It looks at the decisions we don’t even realise we make, and wonders why.
And that sense of curiosity is why I started this blog. I hope you enjoy it.
– Philippa Dunjay