Behavioural economics is becoming a buzz word in advertising, marketing, and social psychology circles. It’s even made its way up to government level, with Barack Obama’s campaign trail tactics and David Cameron’s behavioural economics policy unit. It may be called choice architecture, or social psychology, or decision theory. But what it is and what it does answers one simple question:

Why are you like this?

What I love about this area is it takes people as its first point of study. People in all their different guises, their idiosyncracies, their irregularities and oddities and quirks. And it says: why are you like this? Why are we like this? Why are humans so irrational, so irresponsible, so inventive, so brilliant?

It looks at the decisions we don’t even realise we make, and wonders why.

And that sense of curiosity is why I started this blog. I hope you enjoy it.

– Philippa Dunjay

1 thought on “About”

  1. Dear Philippa,

    We’ve caught sight of your blog, and have been hypnotised!

    I’d love to discuss you potentially writing some pieces for our magazine, Londnr. Would you mind dropping an email to me directly on: editor@londnr.com, if you’d like to discuss this opportunity further?

    All our articles tend to be culture, lifestyle and arts focused, usually around the 800-1000 word mark, and fully paid.

    We look forward to hearing from you!

    All the best,

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